Practical Strategies for Smart Content Creators

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On Monday, Jerod Morris explained how he’s leveraging those impressive new-dad time management skills to get more efficient at content creation. He walked us through a great way to take a single strong idea and turn it into multiple formats, without spending a ton of time.
On Tuesday, Brian Clark showed exactly how to build a content strategy for a business or project … demonstrating how he’d approach a specific persona with a specific sequence of relevant, useful messages. Twenty bonus points if you can catch the incredibly subtle promotion he works in there …
And on Wednesday, I wrote about the magical powers of doing your homework. It may not sound sexy, but when you approach influencers or companies and they don’t curse at you and mark you as a spammer, you’ll find out how sexy homework can be.
Over on the Copyblogger FM podcast, I talked about what I suspect was behind that spectacular United Airlines fail the other week … as well as the genius moves from Pepsi and Nivea.
Your winning difference is the reason people do business with you and not someone else — it sets you apart and makes you the only real choice for the right people. And you reflect that difference with your content marketing.
So, how do you find your winning difference?
On Unemployable, Brian shared three different five-minute exercises that will shake loose an idea that works for your content marketing efforts.

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